Coastal Tourism: Shandong’s Strategic Shift Toward Immersive Experiences
The vibrant scene along the Shandong coastline—from the beaches of Yantai and Rongcheng to the ferry routes of Weihai—is a perfect snapshot of a broader evolution in China’s tourism sector. As we enter the peak summer season of 2026, Shandong is successfully moving away from the traditional “see-and-leave” coastal tourism model toward a more sophisticated, […]
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