Now matter if you run an online business or a blog, you must know how to make a great site. The design of a site has a lot to do with whether or not you get repeat visits. This article is designed to help you create your own successful website.
Let visitors cancel actions if they want to. This includes completing forms, enrolling in email newsletters and searching the site to find certain information. If you do not give visitors the option to get out of an action they do not want to continue with, you are pressuring them into something. This makes them less likely to come back or buy from you in the future.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
Keep the sizes of your files and images small. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user’s load time is going to be. Most users will click away if the page doesn’t start to load within the first few seconds of opening your page.
Research your keywords. Of course, you must provide valuable and relevant content; however, you can optimize it with judicious use of excellent keywords. Keywords are what search engines use to guide people to your website.
If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.
Do not use images for your background. When you think about some of the biggest websites on the Internet, they do not have images as backgrounds. When you use image backgrounds, you represent yourself as someone who is not well-versed in web designing. Images as backgrounds also cause your site to load slower, which can lead to user frustration.
Use breadcrumbs and make it so that clicking on the site logo returns you to the homepage. Breadcrumbs are markers that show where the visitor is in the site structure. For instance, the breadcrumbs might read “home > furniture > beds.” When the user clicks a link in the breadcrumbs, he can return to a page further up in the site hierarchy. Clicking on a business logo should generally take the visitor back to the homepage as well.
It is essential to understand your web design. This can help you improve the quality of your website. Follow these tips to design a great site.