Always Succeed With Web Design By Using These Tips

When it comes to websites on the Internet, one of the things people notice right away is the design of the website. Given the power of initial impressions, getting the design nailed down well and good in advance is critically important to keeping visitors from fleeing their first visit. Use these tips to avoid losing customers.

For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.

Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.

Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.

Don’t disable the visitor’s right-click functionality. Some sites do this in order to prevent people from copying and pasting text or saving images from the site. The thing is, it doesn’t work and disables other useful functions. OCR can be used to capture text from such sites, and grabbing images is as simple as taking a screenshot.

Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.

If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.

When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.

People will decide to stay on your website based largely on how your website is designed. It is vital to make your visitor’s first impression a memorable one. The tips in this article will help to guide you down the path to an amazing, effective website.…

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Don’t Trust the CDC for Healthcare Marketing Advice

Are you familiar with the idiom, “stay in your lane”? If so, you know that we use it to encourage people not to delve into areas in which they have no knowledge or experience. It is an idiom that could easily be applied to the Centers for Disease Control and Prevention (CDC) and their Health Marketing Basics web page.

Yes, this is absolutely real. The CDC devotes an entire module of its website to healthcare marketing. What’s wrong with this picture? The CDC is not a digital marketing firm. They do not know the first thing about SEO, content creation, conversion optimization, etc. The CDC is a bureaucratic agency whose mission is to develop public health policy.

Why the CDC feels qualified to offer healthcare marketing advice is a mystery. Even more mysterious is the apparent belief that they are qualified to dispense such information. If you are involved in healthcare marketing in any way, do not trust the CDC to be your guiding light.

Basics Don’t Cut It

It is hard to imagine a healthcare marketing pro gleaning anything of real value from the CDC marketing site. Most of the information on the site is rather generic. It might be helpful for someone who has never heard of marketing before and is curious about its more basic principles, but basics do not cut it in the real, cutthroat world of online marketing.

WebTek is a Salt Lake City firm specializing in SEO and digital marketing. They offer a comprehensive set of services to organizations in the healthcare sector. They say that a comprehensive healthcare marketing strategy is so complex that describing it in the simple terms used by the CDC would be impossible.

A comprehensive strategy would include, at the very least:

  • a complete website audit
  • an audit of social media channels
  • initial and ongoing keyword research
  • keyword and performance analytics
  • regular content creation
  • regular website updates
  • regular social media interaction
  • regular link building activities
  • blog and guest posting
  • paid advertising campaigns.

As you can see, this is a pretty extensive list. And still, it doesn’t cover everything a typical SEO agency would do for a healthcare client. There are so many white hat practices available to SEO marketers that quantifying them all in a single blog post is not doable.

SEO Is a Specialization

Perhaps the best way to drive home the point of this post is to liken the art and science of SEO to a medical specialty. Every licensed doctor goes to medical school to learn the basics. Each one graduates with enough knowledge to be an internist. But most doctors do not stop there. They go on to specialize in something else.

Medical specialties include everything from cardiology to oncology and pediatrics to obstetrics. Each specialty has its own unique characteristics and traits. Each specialty requires a particular body of knowledge along with additional experience unobtainable by practicing only as an internist.

Likewise, SEO is a specialty within the larger web development space. But even within SEO, there are additional specialties. Healthcare SEO is just one example. Healthcare, as an industry, is so unique in some respects that it requires a very specific kind of marketing. It is not a given that every SEO professional is capable of doing it.

Leave It to the Experts

Imagine you were in need of open-heart surgery to save your life. Would you ask your GP to perform the surgery, even though your GP is not a cardiologist and has no surgical experience? Of course not. You would leave heart surgery to an experienced heart surgeon.

Likewise, digital marketing and SEO should be left to the experts. Relying on the CDC website for information on how to market healthcare organizations is no different than relying on this post to glean information about conducting heart surgery. It just doesn’t make sense.

Healthcare marketers, take notice. The CDC website is a plethora of valuable information. Their healthcare marketing information doesn’t qualify. If you want to learn how to successfully market healthcare organizations, look for resources developed by real marketers. The CDC’s mission is public health policy; it is not marketing healthcare products and services.

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Are You Looking To Add Social Media To Your Web Design Pages? Try This!

If you have ever though about designing a website, you’re aware of how daunting that can be. Be it for you or someone you know, creating a webpage can be scary. If you want to create a successful website, here is the information that will help you succeed.

When you’re thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn’t distract visitors.

Make sure that a tagline is prominently displayed on your website. A tagline is seen as a statement that tells people what a business’s site is about. There are about eight crucial seconds to grab and keep a visitor’s attention, so having an easy-to-understand tagline is crucial.

Avoid useless scripts. Scripts like counters and date/time scripts don’t really serve any purpose, and since they are all JavaScript, can add a few kilobytes to the page’s file size. Getting rid of these elements also frees up space on the homepage. Replace those useless scripts with useful content that keeps users coming back.

Make sure your webpages aren’t too long. You only get one chance to make a first impression, and if your most important content is “below the fold,” it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.

Give your visitors the ability to search your site so that they can more easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.

Have you considered writing a newsletter? Having customers subscribe to your newsletter allows you to send them important updates about special events, which in turn can get them to keep visiting your site. You can incorporate a form in the sidebar of the site and track users that sign up. Send the newsletter only to people who opt-in or you could get in trouble for spam!

Make sure the content on your website is compelling and interesting. The actual site design “look” is important, but content is king. A website that provides information that is both, useful and updated, will be the most effective. Readers will find information they find helpful, which will cause them to return in the future.

Creating a site map is a very important part of the web design process. A site map is an effective way to inform visitors of the various kinds of content that your website has to offer, and is a great tool for navigating your website. Search engine crawlers will also utilize your site map for similar reasons, and therefore, including a site map will help boost your search rankings. Make sure your website has a site map, and that it is through.

Now that you’ve reached the end of this article, you are probably itching to go out there and design a killer website. Armed with the knowledge that you’ve gotten from this article, you should be able to do just that. Use this information and your best instincts to design the site of your dreams.…

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Confused About WordPress? These Tips Can Help!

WordPress is a very interesting platform for bloggers that is extremely popular. If you desire to learn more about WordPress, then this article is going to discuss various topics of interest. Sit back, relax, and get ready to find out more about how you can make this blogging platform work for you.

With WordPress you have lots of choices in themes so you can have a really good looking blog. Take plenty of time to peruse all of your choices so that you can select just the right one to suit your style and your topic. For a truly unique theme, select a premium theme. This will really help your blog stand out from the crowd.

Make the most of your titles and your descriptions. Any time you share posts on social media sites a description and title may be required. These are important in terms of good search engine optimization, so don’t just toss out titles and descriptions in a random fashion. Give it some thought and optimize with good keywords.

Pay attention to your footer. The bottom of your page does not just have to be wasted space. Instead, put in an important link or work in a few words about who you are and what you do. You could even use the footer to tell visitors a little more about the site itself.

It is easy to use WordPress to add video blogging to the website. While you may need to prepare a little more, that makes things worth it. A lot of web users are drawn to video blogging because of their personal visual preferences. Videos can sometimes convey information more quickly and effectively than the written word.

Enable different types of avatars on your website. This will make your site very fun and friendly for the users who visit it. Also, it will allow you to get across your personality in a better way. To find this component, visit the discussion area on your dashboard under settings.

Use the “ABC” button to spell check your posts before they go live. Many people overlook this ability, but WordPress can spell check your work for you. This ensures that you continue to give off a professional look with your posts and yet you don’t have to use a separate program to do so.

Look into other themes for your WordPress blog. Sure WordPress comes preinstalled with a few excellent themes, but there are many more options out there. Many are free and then there are premium themes as well. These premium themes are very well designed and let you add more advanced aspects to your blog with ease, such as e-commerce plugins.

Now you can surely see why WordPress is so popular and also how you can better use it to fuel your blogging efforts. Put the tips you’ve discovered here to use for you so that you can find yourself an experienced blogger. You can now be one that utilizes all the tools necessary to succeed.…

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Easy Steps To A More Successful Web Design

The design of your website is instrumental when it comes to showcasing your business under the right light. Learning what to include in your web design will help you be successful. Continue reading to discover some ideas to vastly improve your website’s design.

If you’re designing a website, make sure the code you write has a valid HTML+CSS. Although most browsers can make sense of code that isn’t valid, it could be rendered correctly or incorrectly. Valid code will render the same way most of the time in modern browsers. You can check the validity of your HTML code with an HTML validator.

When you’re thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn’t distract visitors.

Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.

Give your visitors the ability to search your site so that they can more easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.

Have the data that users enter into fields preserved so that it can be transferred over to other portions of the site where the same information has to be filled out. An example of this is if someone fills out a form to register, and then has to fill out other forms for other things. If the person’s info transfers from one form to the next, it will be much more convenient and less time consuming for the user. With this “sticky” information, you create a simpler, easier experience for your users, which will prompt them to stay on-site longer.

Test your website before it goes live. There’s nothing worse then launching your new website and having to take it down right away due to bugs or other issues. Get a group of people together who are using different web browsers and computer platforms, and ask them to use a beta version of your website, writing down any issues they come across.

To help you attract a more professional crowd to your site, make sure you design your site with no spelling errors. When designing the site, utilize a spell checker and if need to, a grammar checker. If you have a site with poor spelling and grammar, people will not want to do business with you because they will think it is unprofessional.

The tips you’ve just read will be useful when building your website. You will be surprised what is accomplished with the right now how. Use the tips above to design a great site and boost business.…

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For Helpful Hints About WordPress, This Is The Top Article

Are you intimidated by wordpress? Are you overwhelmed trying to figure out all of the different aspects of the site? If so, you are in luck. This article has some information to help you get started. Once you have read it, wordpress should be de-mystified for you. Then, you can start improving your site.

Make sure your sidebar is not too cluttered. The sidebars on most WordPress blogs are a chaotic mess, full of social media icons and ads and links. Prioritize what goes in your sidebar. Make sure visitors to your blog don’t have to search for anything they might be looking for.

Improve the look and style of the footer on your wordpress website. This is very important as it is the first thing that your viewer is going to see. Include a short bio that includes all of your details or important links that pertain to what you want to get across.

Remember to make your sidebar as concise and clean as possible. You don’t want it to be full of 100 links, ads and buttons. Instead, only put what is important in your sidebar and, if you need more links, put them into submenus which appear when the user mouses over your main menu.

Pay attention to your footer. The bottom of your page does not just have to be wasted space. Instead, put in an important link or work in a few words about who you are and what you do. You could even use the footer to tell visitors a little more about the site itself.

Do not let your theme get stale. The first thing you should do if you notice a decrease in traffic is check and see when you last changed your theme. As your site grows and changes, the theme should as well. Make sure that it accurately reflects your brand, and you should see a rise in traffic.

Many people are responding to video blogs, so consider this option. Video blogging is not only becoming more popular, it is also becoming much easier to use. WordPress, in its current version, makes the use of video blogging easy. This can really increase traffic by drawing those who are less inclined to read.

If you upload changes to your WordPress site, but they don’t appear to have taken effect, try to refresh from a clear cache. Hold shift as you click the reload icon in your browser, or hold shift-ctrl-r at the same time. This will give you a clean version of your site which should be updated.

Include useful links at your footer. The footer is located at the bottom of your site. Most sites include contact information, copyright information and links to other sites in the footer. By including useful information in your footer, you can increase the sales, referrals and traffic to your site.

As you can see, wordpress does not have to be intimidating. If you follow these suggestions, you can learn how wordpress works. Once you have that knowledge, you can create a successful site. Your visitors will be impressed with the navigability of your blog. The return traffic created by the professional appearance is just what you need.…

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Important Advice You Need For Search Engine Optimization

Search engine optimization, when applied correctly, is one of the most reliable Internet marketing tactics for your business. If your website is near the top of the list on SERPs, it almost certainly receive a high volume of targeted traffic. This article contains a few SEO tips that will set you on the right path to having high search engine rankings.

When attempting to boost your site’s SEO rankings, focus your keyword density at the beginning of your page. Search engines place more weight on keywords that appear earlier in the document. Be aware, however, of how your site appears to the search engine when using this technique – the first paragraph of text may not always be the at the top of the page source.

Give each page its own title tag. This way, search engines won’t think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.

One of the most important aspects of SEO is simply staying dedicated to the process. You must be vigilant in keeping up to date with new tactics as search engines are known to change their tactics regularly. Also, if you don’t regularly modify your site, it will become stagnant and drop in the rankings.

When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won’t.

When you put in place meta tags on all pages, it can help you get the most SEO. These tags are worth the time it takes, because they will offer a little summary of what the page entails, either on your site or in the search engine results. Make sure the meta tags have valuable and concise content. Descriptive tags will go a long way in bringing visitors to your website. Your descriptions can lure visitors away from higher-ranking pages, so do not skip this important step.

Writing and posting reviews for your product are a great way to increase your traffic. By creating a review of the product, targeting the product keywords and getting backlinks to the review to enhance its search rating, you can create a mindset for buying and direct those viewers appropriately.

To better optimize your site for search engines, you should place keywords in the title tag for every post. Most search engines place more importance on titles than other types of contents. This means that using effective keywords is your title is one of the best ways to draw in traffic from search engines.

The SEO tips you just read about will currently assist you in building your search engine results rankings. However, search engine algorithms change constantly. Keep doing your research so you can follow the trends in the SEO industry, and keep your page at the top of the rankings.…

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Improve Your Bottom Line With Good SEO Content

Sometimes getting the results you want from a search engine can be very frustrating. There are so many different ways to set up a search query that it can be like learning a whole new language. If you need some advice and some guidance then reading this article is the right thing for you.

To truly excel your business to the next level, you will have to take advantage of the possibilities that search engine optimization brings to the table. SEO will publicize your business or organization to the public in a whole new light and help you reach more targeted audiences with your product or service.

A way to bring your website to the top of a list in a search engine is to promote your website or product on various aggregator websites such as Digg, Fark, Reddit, or StumbleUpon. The more prominent linkages you can create through websites such as these will provide more credibility to your website. This will in turn provide the search bots more evidence that your website it valuable and worth putting near the top.

Although there are many search engines out there, you should focus on the big three and leave the rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling the lion’s share of the market. So when optimizing your site, stick to the types of things a search engine like Google appreciates. There’s no sense in optimizing for Ask or MSN, when there’s really no money there.

Look at the source code on the sites of your competitors. This is completely public, and can give you some clues as to their primary keywords. Even though you might not want to imitate them, this research can help you think of different keywords and other things to try.

A site map is an easy way to improve your search engine ranking. This sitemap page gathers every link on your site, all in one place. When visitors notice the links on your page, it can significantly increase your site traffic.

Limit the focus on creating your website for SEO strategies and try to focus on human preferences. The most important component to your website is the people who are logging in to purchase products. Therefore, you must be sure to create a wonderful experience for the visitors to your site, in order to help increase your overall chance of a sale.

Use keywords naturally. Many article marketers want to stuff their articles with as many keywords as they can because they are trying to get the search engines to “see” their article, but the truth is this: people have to read articles too. If you use keywords in your article, be natural and conversational so that people keep reading it.

Getting great results from a search query isn’t exactly rocket science, but it certainly takes a little bit of guidance to get you going on the right path. If you read, and now apply the tips from this article you will be finding the data on the web that you want more easily.…

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