Always Succeed With Web Design By Using These Tips

When it comes to websites on the Internet, one of the things people notice right away is the design of the website. Given the power of initial impressions, getting the design nailed down well and good in advance is critically important to keeping visitors from fleeing their first visit. Use these tips to avoid losing customers.

For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.

Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.

Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.

Don’t disable the visitor’s right-click functionality. Some sites do this in order to prevent people from copying and pasting text or saving images from the site. The thing is, it doesn’t work and disables other useful functions. OCR can be used to capture text from such sites, and grabbing images is as simple as taking a screenshot.

Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.

If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.

When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.

People will decide to stay on your website based largely on how your website is designed. It is vital to make your visitor’s first impression a memorable one. The tips in this article will help to guide you down the path to an amazing, effective website.…

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Don’t Trust the CDC for Healthcare Marketing Advice

Are you familiar with the idiom, “stay in your lane”? If so, you know that we use it to encourage people not to delve into areas in which they have no knowledge or experience. It is an idiom that could easily be applied to the Centers for Disease Control and Prevention (CDC) and their Health Marketing Basics web page.

Yes, this is absolutely real. The CDC devotes an entire module of its website to healthcare marketing. What’s wrong with this picture? The CDC is not a digital marketing firm. They do not know the first thing about SEO, content creation, conversion optimization, etc. The CDC is a bureaucratic agency whose mission is to develop public health policy.

Why the CDC feels qualified to offer healthcare marketing advice is a mystery. Even more mysterious is the apparent belief that they are qualified to dispense such information. If you are involved in healthcare marketing in any way, do not trust the CDC to be your guiding light.

Basics Don’t Cut It

It is hard to imagine a healthcare marketing pro gleaning anything of real value from the CDC marketing site. Most of the information on the site is rather generic. It might be helpful for someone who has never heard of marketing before and is curious about its more basic principles, but basics do not cut it in the real, cutthroat world of online marketing.

WebTek is a Salt Lake City firm specializing in SEO and digital marketing. They offer a comprehensive set of services to organizations in the healthcare sector. They say that a comprehensive healthcare marketing strategy is so complex that describing it in the simple terms used by the CDC would be impossible.

A comprehensive strategy would include, at the very least:

  • a complete website audit
  • an audit of social media channels
  • initial and ongoing keyword research
  • keyword and performance analytics
  • regular content creation
  • regular website updates
  • regular social media interaction
  • regular link building activities
  • blog and guest posting
  • paid advertising campaigns.

As you can see, this is a pretty extensive list. And still, it doesn’t cover everything a typical SEO agency would do for a healthcare client. There are so many white hat practices available to SEO marketers that quantifying them all in a single blog post is not doable.

SEO Is a Specialization

Perhaps the best way to drive home the point of this post is to liken the art and science of SEO to a medical specialty. Every licensed doctor goes to medical school to learn the basics. Each one graduates with enough knowledge to be an internist. But most doctors do not stop there. They go on to specialize in something else.

Medical specialties include everything from cardiology to oncology and pediatrics to obstetrics. Each specialty has its own unique characteristics and traits. Each specialty requires a particular body of knowledge along with additional experience unobtainable by practicing only as an internist.

Likewise, SEO is a specialty within the larger web development space. But even within SEO, there are additional specialties. Healthcare SEO is just one example. Healthcare, as an industry, is so unique in some respects that it requires a very specific kind of marketing. It is not a given that every SEO professional is capable of doing it.

Leave It to the Experts

Imagine you were in need of open-heart surgery to save your life. Would you ask your GP to perform the surgery, even though your GP is not a cardiologist and has no surgical experience? Of course not. You would leave heart surgery to an experienced heart surgeon.

Likewise, digital marketing and SEO should be left to the experts. Relying on the CDC website for information on how to market healthcare organizations is no different than relying on this post to glean information about conducting heart surgery. It just doesn’t make sense.

Healthcare marketers, take notice. The CDC website is a plethora of valuable information. Their healthcare marketing information doesn’t qualify. If you want to learn how to successfully market healthcare organizations, look for resources developed by real marketers. The CDC’s mission is public health policy; it is not marketing healthcare products and services.

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Are You Looking To Add Social Media To Your Web Design Pages? Try This!

If you have ever though about designing a website, you’re aware of how daunting that can be. Be it for you or someone you know, creating a webpage can be scary. If you want to create a successful website, here is the information that will help you succeed.

When you’re thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn’t distract visitors.

Make sure that a tagline is prominently displayed on your website. A tagline is seen as a statement that tells people what a business’s site is about. There are about eight crucial seconds to grab and keep a visitor’s attention, so having an easy-to-understand tagline is crucial.

Avoid useless scripts. Scripts like counters and date/time scripts don’t really serve any purpose, and since they are all JavaScript, can add a few kilobytes to the page’s file size. Getting rid of these elements also frees up space on the homepage. Replace those useless scripts with useful content that keeps users coming back.

Make sure your webpages aren’t too long. You only get one chance to make a first impression, and if your most important content is “below the fold,” it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.

Give your visitors the ability to search your site so that they can more easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.

Have you considered writing a newsletter? Having customers subscribe to your newsletter allows you to send them important updates about special events, which in turn can get them to keep visiting your site. You can incorporate a form in the sidebar of the site and track users that sign up. Send the newsletter only to people who opt-in or you could get in trouble for spam!

Make sure the content on your website is compelling and interesting. The actual site design “look” is important, but content is king. A website that provides information that is both, useful and updated, will be the most effective. Readers will find information they find helpful, which will cause them to return in the future.

Creating a site map is a very important part of the web design process. A site map is an effective way to inform visitors of the various kinds of content that your website has to offer, and is a great tool for navigating your website. Search engine crawlers will also utilize your site map for similar reasons, and therefore, including a site map will help boost your search rankings. Make sure your website has a site map, and that it is through.

Now that you’ve reached the end of this article, you are probably itching to go out there and design a killer website. Armed with the knowledge that you’ve gotten from this article, you should be able to do just that. Use this information and your best instincts to design the site of your dreams.…

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